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Scaling organic reach by 145% for the world's most competitive travel keywords.
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As niche competitors like Airbnb and Vrbo optimized for long-tail vacation terms, TripAdvisor was losing visibility on their most profitable rental pages due to technical debt and content fragmentation.
We deployed our proprietary crawler to map search intent across TripAdvisor's massive vacation rental silo, identifying 12,000+ keywords where conversion intent was high but ranking was stagnant.
Implemented advanced technical SEO optimizations to improve crawlability, site speed, and indexation efficiency across the entire platform infrastructure.
Accelerated content production with AI-assisted workflows while maintaining quality standards, creating hundreds of optimized pages targeting high-intent keywords.
Built a comprehensive internal linking architecture that distributes authority effectively and creates clear topical pathways for search engines to understand content relationships.
Our approach wasn't just about traffic; it was about the quality of traffic. We saw a direct correlation between rank velocity and rental bookings.
SVP Digital Growth, TripAdvisor
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